NRF27_RBS_MiddleEast_RGB_logo_red_stacked

22 - 24 March 2027
Riyadh International Exhibition & Convention Center 

Join us in Riyadh.
22–24 March 2027.

The future of retail is being written in Riyadh.
Make sure you're part of the story.


 

About The Event

 The World’s Most Influential Retail Event — Now in Riyadh 

For the first time in the Middle East, NRF 2027: Retail’s Big Show Middle East arrives in Riyadh, bringing together the global retail in one dynamic marketplace of ideas, innovation, and opportunity.

Hosted by the National Retail Federation, the event will unite:

    • Global retail leaders
    • Regional powerhouses
    • Government decision-makers
    • Technology disruptors
    • Investors and entrepreneurs

Why the Middle East, Why Now ?

 The Fastest-Moving Retail Landscape in the World  

The Middle East is no longer an emerging market.
It’s an accelerating one.

 Across the region, powerful forces are reshaping the future of retail: 

      • AI-driven commerce is scaling faster than ever, transforming how consumers discover, shop, and engage with brands. 
      • Tourism megaprojects are redefining retail demand, creating entirely new consumer destinations. 
      • Infrastructure investments are unlocking new consumer corridors and cross-border trade routes.
      • Digital adoption ranks among the highest in the world, fueling the growth of omnichannel and digital-first retail. 

From luxury retail destinations to fast-growing digital marketplaces across the region, the Middle East uniquely blends deep cultural heritage with hyper-modern innovation.

It’s not just a market to watch — it’s a market shaping the future of global retail.

250+
Exhibitors
10k+
Visitors
70+
Sessions

WHY ATTEND?

Three Days That Redefine Your Strategy 

1. Insight at Global Scale

Hear from international retail visionaries and regional pioneers shaping tomorrow’s market.

2. Innovation in Action

Experience cutting-edge retail technology, AI, logistics, payments and immersive commerce solutions.

3. Strategic Networking

 Connect with decision-makers across all targeted sectors

Contact Us

 Get in Touch with Our Team 
Have questions about exhibiting, sponsorship opportunities, or attending NRF 2027: Retail’s Big Show Middle East in Riyadh?

Our team of experts is here to help you make the most of your participation — whether you're looking to showcase your brand, explore partnership opportunities, or plan your visit. Reach out to us to learn how you can maximize your presence.

Get in touch